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Hello!

My name is Kristen Siegel, founder of Kismet Creative & Strategy Co.

I work with growing businesses and select organizations to build marketing systems that are clear, scalable, and designed to function without long term dependency.

Most marketing is more complicated than it needs to be and prioritizes output over structure. I focus on simplifying what matters, clarifying positioning, building strong foundations, and creating systems that support consistent, sustainable growth. The goal isn’t constant reinvention or high volume output. It’s structure, clarity, and long term usability.

My work sits at the intersection of strategy and execution, but always starts with understanding your needs first.

​Experience

My work spans brand strategy, marketing infrastructure, and digital execution across growing businesses, brands, and institutional clients.

Projects have included:

  • Brand positioning and identity development

  • Marketing systems and infrastructure

  • Proposal and presentation strategy

  • Website design and development

  • Content and communications frameworks

The common thread is building marketing that is intentional, functional, and built to last.

How I Work

I take on a limited number of clients at a time and work closely with each team.

This is not a high volume or transactional model. My role is to think, structure, and build, partnering where it matters most and stepping back when systems are strong enough to stand on their own.

Marketing consultant for small businesses in NYC speaking at a podium during industry event.
Marketing consultant for small businesses in New York with women construction professionals on commercial job site.
NYC marketing consultant discussing growth strategies for small businesses at New York Build Expo panel.

Recognition

NYREJ, Women in Construction Spotlight, 2026

Women Builders Council, Outstanding Women, 2021

Image by Hello I'm Nik
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© 2022 by Kismet Creative & Strategy Co.

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