Hello!
My name is Kristen Siegel.
I founded Kismet Creative & Strategy Co. to give growing businesses and organizations access to experienced AEC marketing support, scaled to what they need.
With more than 12 years in construction marketing and business development, including roles at Turner Construction and as Director of Marketing at Holt Construction, I bring both strategic perspective and hands-on experience. I understand the work of defining a company’s strengths, communicating its expertise, supporting pursuits and keeping marketing moving alongside everyday business demands.
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Today, I apply that experience across construction, professional services, small businesses, associations and nonprofit organizations.
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Strategy that gets put to work.
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Every engagement starts with understanding your organization: what you’re trying to accomplish, what’s already working and where you need support.
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From there, I help set priorities and carry the work through. That might mean refining your messaging, developing a website, strengthening your social media presence, creating proposal materials or coordinating an event. It can also mean building templates and processes that make the next project easier.
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My focus is on marketing that serves a purpose, reflects your organization and is practical to maintain.
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A Personal Approach.
Kismet is a small consultancy, and you work directly with me. I take on a limited number of clients so I can get to know each organization and give the work the attention it deserves.
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Support can take the form of a focused project, ongoing execution or strategic guidance for your internal team.
Together, we establish a clear scope and a way of working that fits your priorities, resources and budget.

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Recognition
NYREJ, Women in Construction Spotlight, 2026
Women Builders Council, Outstanding Women, 2021